We believe that participating in people’s everyday activities leads to the creation of services that are powerful in enriching the human experience.

We ask the right questions to strike a balance between possibility with practicality, bridging what users value with what our clients can deliver:

What are the systems of beliefs, values, and practices of different project stakeholders?

What are the rules of engagement in a given field?

How do social networks advance or constrain individual and group objectives?

How do people use artifacts and materials to carry on with their lives?

What are the systems of beliefs, values, and practices of different project stakeholders?

How do social networks advance or constrain individual and group objectives?

What are the rules of engagement in a given field?

How do people use artifacts and materials to carry on with their lives?

What are the systems of beliefs, values, and practices of different project stakeholders?

How do social networks advance or constrain individual and group objectives?

What are the rules of engagement in a given field?

How do people use artifacts and materials to carry on with their lives?

How do people use artifacts and materials to carry on with their lives?

What are the systems of beliefs, values, and practices of different project stakeholders?

How do social networks advance or constrain individual and group objectives?

What are the rules of engagement in a given field?

How do people use artifacts and materials to carry on with their lives?

How might existing and future policies influence receptiveness to the proposed product or
service?

FEATURED CASE STUDIES

Forum for building back better after Typhoon Yolanda

Client: Women’s Education, Development and Productivity Research Program (WeDpro)
Industry: Social Services - DRRM
Reasearch Method: Contextual Research

Roots of Health (Ugat ng Kalusugan), realized that many of their UGAT participants lacked a key life skill needed by mothers to run their households effectively: numeracy. Curiosity was brought in to design and co-create a financial literacy program with mother-learners in rapid iteration, teaching them the four fundamental operations of addition, subtraction, multiplication, and division.


Developing a Financial Literacy Program for Rural Mothers

Many financial literacy programs overlook a key life skill needed by mothers to run their households effectively: numeracy. Our program was co-created with mother-learners in rapid iteration, based on their everyday financial problems involving the four fundamental operations of addition, subtraction, multiplication, and division.

Developing a Financial Literacy Program for Rural Mothers

Many financial literacy programs overlook a key life skill needed by mothers to run their households effectively: numeracy. Our program was co-created with mother-learners in rapid iteration, based on their everyday financial problems involving the four fundamental operations of addition, subtraction, multiplication, and division.

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