CASE STUDIES

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RESEARCH METHODOLOGY: DESIGN AUDIT

Evaluating a novel laundry bar format

Client: FMCG Company
Industry: FMCG
Research Method: Design Audit

When a 5-cut detergent bar wasn’t performing as expected in the market, this FMCG Company tapped Curiosity to learn more about the dynamics related to the 5-cut bars in order to create a stronger proposition for the product.