CASE STUDIES

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INDUSTRY: FMCG

Defining "Hiyang" in consumers choice of hair care products

Client: FMCG Company
Industry: FMCG
Reasearch Method: Ethnographic Research

An FMCG Company developed a new shampoo brand for the Philippine market. To help in the product’s development, strategy, and communication, Curiosity was tasked to learn more about “hiyang” and the connection between interpretations of the body and personal care decision making practices.


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Defining "Tiwala" in relationships of sari-sari store owners

Client: FMCG Company
Industry: FMCG
Reasearch Method: Ethnographic Research

An FMCG Company wanted a way to interact with small sari-sari stores (SSS), one of their main distribution channels. Curiosity was tasked to identify information about the sari-sari stores that will ground the strategies, content, and implementation of a CRM program. The result were different levels on the social expression of trust across a diverse mass market retail channel.


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Discovering new product opportunities from laundry stains

Client: FMCG Company
Industry: FMCG
Reasearch Method: Ethnographic Research

When a 5-cut detergent bar wasn’t performing as expected in the market, this FMCG Company tapped Curiosity to learn more about the dynamics related to the 5-cut bars in order to create a stronger proposition for the product.


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Evaluating a novel laundry bar format

Client: FMCG Company
Industry: FMCG
Reasearch Method: Design Audit

When a 5-cut detergent bar wasn’t performing as expected in the market, this FMCG Company tapped Curiosity to learn more about the dynamics related to the 5-cut bars in order to create a stronger proposition for the product.


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Discovering strategies to introduce new ways of enjoying coffee

Client: FMCG Company
Industry: FMCG
Reasearch Method: Ethnographic Research

A food and beverage company wanted to introduce a new coffee product to Millennials. By understanding the beliefs that underpin their coffee experiences, Curiosity discovered opportunities to introduce a product conventionally linked to an older generation to a new set of younger users.


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