CASE STUDIES

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INDUSTRY: RETAIL SERVICE

Exploring the refillable store concept

Client: A Retail Service SME
Industry: Retail Service
Research Method: Ethnographic Research

An SME decided to explore addressing the problem of unrecyclable packaging waste with a Refilling Store concept. By studying successful refillable packaging stores in foreign markets and interviewing local consumers and retailers, Curiosity revealed market receptiveness to the idea as well as the most viable execution.