CASE STUDIES

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INDUSTRY: TRANSPORTATION

Evaluating website booking and check-in user experience

Client: Travel Company
Industry: Transportation
Research Method: UX Research

A Travel Company looked to explore ways to improve their customer experience in their digital touch points, particularly in booking and check-in. Curiosity translated travel-related values and behaviors into features and design that optimize the web and mobile experience.


Applying Ethnographic Techniques to Guide Investment Decisions

Client: Private Corporation
Industry: Transportation
Research Method: Ethnographic Research (Follow the Person) (Pasig River Ferry Riders)

Is the Pasig River Ferry System a viable option to alleviate Metro Manila traffic? Using anthropological lenses, Curiosity uncovered social, cultural, technological, and environmental clues affecting low ridership despite massive Pasig River rehabilitation efforts.