CASE STUDIES

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INDUSTRY: HEALTHCARE

Development of Doctor Scheduling App

Client: Healthcare Company
Industry: Healthcare
Research Method: UX Research

Are there ways to innovate medical consultation systems to make it easier for patients to manage their relationship with their doctors? Curiosity explored doctor-clinic secretary-patient relationship dynamics and gathered inspiration to translate offline values and practices into a digital platform.


Understanding Urban Communities for a Chain of Low-Cost Clinics

Client: Healthcare Company
Industry: Healthcare
Research Method: Ethnographic Research

A Healthcare Company wanted to pilot test a scalable network of affordable community-based primary care clinics for C2 and D market patients. Curiosity was engaged to conduct user research with the target community to help create a range of services based on health-seeking strategies within family, gender, and community dynamics.


Developing a mobile service for maternal healthcare

Client: A Maternal Health Foundation
Industry: Healthcare
Research Method: Ethnographic Research

A Maternal Health Foundation saw an opportunity to provide a new service for low-income pregnant women and mothers through an SMS-based maternal health service. Curiosity was brought in to conduct exploratory research in order to provide a clearer understanding of the local context, challenges, and practices of the target users in relation to maternal health care.