CASE STUDIES

Industry
Research Methodology
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INDUSTRY: RETAIL SERVICE

Exploring the refillable store concept

Client: A Retail Service SME

Industry: Retail Service

Reasearch Method: Ethnographic Research

An SME decided to explore addressing the problem of unrecyclable packaging waste with a Refilling Store concept. By studying successful refillable packaging stores in foreign markets and interviewing local consumers and retailers, Curiosity revealed market receptiveness to the idea as well as the most viable execution.